Diagnose Traffic Drops
with a simple checklist and suggested tools
- Find the source of traffic drops with the diagnosis checklist
- Make a copy and add in your own tools and checklist items
- Sections covered in the checklist include:
- A web analytics tracking problem?
- A seasonality or search trend change?
- A content accessibility & crawlability issue?
- A content indexation issue?
- A Search Console misconfiguration?
- A web security problem
- A manual penalty
- An algorithm update
