97th Floor + Tomorrow Sleep Case Study

When it comes to success in business, the first step is creating a product or service that resonates with customers. And the second step is putting it out where customers can encounter it.

Unfortunately, sometimes brands that hit that first step falter on the second one. How can new businesses ensure that they’re connecting with customers in a meaningful way? And how can they leverage their site for use as an effective conversion tool?

Tomorrow Sleep, a newcomer with a game-changing product, was struggling to make themselves known in an industry dominated by a few big names. And even though their existing clients were overall very satisfied, Tomorrow Sleep just wasn’t seeing the kind of organic site traffic necessary to drive valuable conversions. What they needed was a way to bring their audience to their site, getting the product in front of more people, and then letting it speak for itself.

Thankfully, bringing brands and audiences together online is what 97th Floor does best.

In this case study, we take a closer look at the campaign we used to help increase Tomorrow Sleep’s organic traffic. This includes:

• Optimizing existing pages for valuable keywords and TF-IDF terms
• Creating new optimized content built with customer interest in mind
• Using link building to improve off-page optimization
• Incorporating design elements to improve engagement
• Leveraging influencers to improve reach

We love elevating brands we believe in.