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ON-DEMAND WEBINAR

Revenue Marketing”: Trendy Buzzword or Pivotal Transformation?

Hear from revenue marketing thought leaders with proven records building scalable programs at businesses like Google, Cisco and IBM.

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Marketers seem to be in an identity crisis. From lead gen, demand gen, to revenue marketing, we're not quite sure what to call ourselves to prove marketing's worth and get the most traction with sales and CEOs. 

In this free webinar, learn from marketing pros who have figured it out. We cover:

  • What it takes to earn ownership over revenue,
  • how marketers who impact revenue and behaving and thinking differently than marketers who don’t,
  • and what knowledge gaps marketers who are ready to own revenue need to close.

Introducing the Speakers

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Keith Povey

Director of Revenue Marketing @ Panaseer

Keith Povey is an experienced marketer that has worked in the agency world for six to seven years and also on the client side for 13 years—having the chance to work for and with companies such as IBM, Verizon, Sony, Optiv, Feefo, Cisco and SAP.

He has successfully led demand gen, content, digital, creative, and performance teams regionally and globally across the IT space in his 20-year career and is currently the Director of Revenue Marketing for Panaseer, building a sustainable hyper-growth pipeline in cybersecurity. 

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Steve Armenti

B2B Marketing VP, ex-Google

Steve Armenti has 16 years of marketing experience, with a focus on B2B SaaS. His career includes stints with major brands like Verizon and MasterCard, but his most impactful work was at Google where his leadership drove notable successes, including $1 billion in pipeline at Google Cloud and significant revenue growth through innovative strategies at Google Workspace.

At DigitalOcean, Steve led a 30-person growth team, surpassing revenue targets and transforming the self-serve signup flow to increase average annual contract value by 58%. His expertise also includes developing marketing data infrastructure and AI-driven insights.

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Danny Allen

VP of Marketing @ 97th Floor

Danny Allen is the VP of Marketing at 97th Floor—an agency that launches advertising, SEO, content, and design campaigns to help its clients achieve timely, profitable growth. 97th Floor's 18 years in the industry working with highly technical B2B clients as well as it unique team structure has led it to consistently hit over 95% of its clients goals within scope—also leading to an average 94% client retention rate.

Danny has consulted over 500 companies ranging from recently-funded startups to the Fortune 500, helping them narrow their focus on the strategies and tactics that will bring the most profitable, and timely growth. He spends a large majority of his time interviewing marketing leaders, identifying trends, and sharing learnings through 97th Floor's resources and newsletter.

FAQ

Who should watch this webinar?

This webinar is ideal for CMOs, VPs of Revenue Marketing, VPs of Growth, and Demand Generation leaders who are looking for ways to bolster their growth.

How long is the webinar?

35 minutes.

What will 97th Floor do with my contact info?

We will follow up with you to get your feedback on this webinar and share new insights as we gather them.